best time to post on Tumblr

Tumblr is a microblog platform available for desktop and phone. Microblog means that you can post everything like quotes, text, links, photos, music, and videos. Finding the best time to post on Tumblr is highly dependent on your particular followers ‘ individual experience and usage features, but you can use the peak hours of Tumblr to gain more viewers.

According to many types of research, the best time to post on Tumblr is after work and at night. And in work- hours in the day, there is very low engagement. Read this post completely to know everything about the best time to post on Tumblr and also the worst time.

Timing is very important

best time to post on Tumblr

If you really are looking for stronger outcomes from your marketing plan on social media, finding the perfect time to share posts on your social networks is an important step forward, both in terms of increasing your potential reach and maximizing your online audience. 

All social media networks have a special pattern of usage. Tumblr has a “different pattern of usage” due to its drastically special demographic age. Therefore the best time to post on Tumblr is different from other social media. You should try to find the best time to post on Tumblr according to your audience and niche in order to maximize your impact. 

It is absolutely worth keeping your best content for peak times. Just because you’ve collected the content and are willing to publish it, it doesn’t warrant you publish it immediately. As an advanced option for sharing, Tumblr offers its users the potential to schedule your content as far in advance as you would like. 

Best time to post on Tumblr

At night, posting on Tumblr is very effective, so you tend to get more engagement and more audience. Most people are even more comfortable checking social networks when they’re at home laid back than when they’re at work or busy with some things. 

  • Best Days To Post On Tumblr

The best time to post on Tumblr in a week is the weekend because Tumblr users are more active at weekends. Working people are mostly home throughout the weekends and have more time to enjoy with their cell phones and even go through the various social networks to find out what’s going on.

  • Best Time To Post On Tumblr

Union Metrics concluded in a two-month investigation of more than six billion Tumblr notes that Tumblr is most active at night, regardless of whether it was a week or a weekend day. Note numbers peak at 10 p.m. EDT, and the peak of post-activity at 4 p.m. In fact, around 5 p.m. and 1 a.m., 42 percent of all Tumblr engagement took place.

Worst time to post on Tumblr

After you realize what is the best time to post on Tumblr, it is important to know the worst time too. Posting before 4 pm is one of the worst times. Also as mentioned earlier working hours are the worst time to post on Tumblr, because of the audience peaks as nighttime approaches. 


You can use this information to specify the best time to post to Tumblr. For example, if you’re expecting to obtain a lot of notes on your posts it might be the cleverest action to post at a time when Tumblr frequently sees a lot of note activity. Tumblr’s scheduler is a very helpful tool to postpone posts until evenings or weekends. As a summary:

  • Weekends are Tumblr’s most active days
  • Sunday is the busiest day overall
  • Nights are the most engaging times, regardless of the week’s day
  • Posts and notes activity peak times are at 4:00 pm and 10:00 pm respectively